With all the possible target markets out there, why would anyone want to market to seniors, anyway? Thought of by some as a “lost cause,” they are labeled as too old, too disabled, too oblivious or too frugal. While those monikers may apply in some cases, it is astonishing how […]
Marketing
The truth? Email marketing still is incredibly popular today, and may just be the strongest possible online marketing strategy for any business. Depending on 2018 figures, email marketing continues to rank as the fourth most powerful marketing channel, behind search engine optimization, social media, and affiliate programs. These four marketing […]
Whenever you have a sales call scheduled with a new sales prospect – treat it like a golden opportunity. Because in fact this first sales call, could be a golden opportunity for you. What if your new sales prospect has the potential to become your largest customer. What would the […]
Compulsory centralized marketing programs are probably one of the supreme strengths of franchising. Pooling funds from all of the franchisees in a system gives them communally much greater marketing power. This fundamental fund can be used to do things that no individual franchisee could afford. The fund can also be […]