GVO is an acronym for the company Global Virtual Opportunities – and they are aptly named. One of the few companies taking advantage of bulk email marketing, GVO stands at the forefront of web hosting companies. Not providing simply a bulk email service, GVO gives its users secure web hosting, […]

Understanding the role of promotion and event marketing within any campaign requires a clear knowledge of the function of promotion and it’s impact on achieving marketing goals. By design, individual or short-lived promotions drive immediate response, while long-term, repeat campaigns are designed to build consumer loyalty to a specific product […]

A branding agency helps to promote the business regardless of their size. There are many reasons that will make you hire these agencies to attract more customers. The reasons are – 1. Turnover The turnover can lead to an inconsistent brand image. If one person acquires training in corporate brand […]

Co-branding involves combining two or more brands into a single product or service. Companies engage in co-branding to leverage strong brand. It is becoming a popular business practice to strive for a positive association between different brands that can develop synergy. A well executed co-branding strategy can lead to win-win […]